I lead the charge in a custom commission for the Renaissance Toledo public space, overseeing art direction and production for an interactive light switch board featuring 5,934 live switches. The 98"W x 48"H sign entices the hotel' core millennial visitors near the hotel lobby, encouraging them to play, create, and immerse themselves in their space -- three ideals at the core of Renaissance's brand. 

The board is illuminated by 220V of electricity and features a 10A dual purpose switch/breaker that allows each individual switch to be functional or turned off, while LIGHTEN UP is hardwired to always stay lit. 

//ARTISTS: 

Ben Zelnick
Andrew Laska